Meet Our Guides
Outfit Your Leadership. Scale Your Impact.
We want to make sure we are a good fit for you and your business. We have talented guides who are motivated by your success and your purpose. Meet them below. We are here to see you win and will go above and beyond to make sure that happens.
DUSTIN FENTON
Founder of Piton Coaching | Impact Outfitter
Dustin Fenton believes leaders have far more in them than they often realize. As the founder of Piton Coaching, he’s spent the past 20 years helping growth-minded leaders step out of their comfort zones, clarify what’s holding them back, and lead with greater influence and intentionality.
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Dustin’s journey began as a wilderness guide, leading rafting trips, teaching people to rappel and climb, and cooking gourmet meals in the backcountry. That season shaped more than his resume—it shaped his belief that breakthrough happens when people are willing to take courageous next steps, even when they’re afraid.
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Today, he serves business owners and executives across North America who want to scale their teams without losing themselves in the process. His clients run companies with 20–200 people and generate $5–200 million in revenue. Many of them come to him knowing there’s a better way to lead—but not knowing where to start.
Credentials That Anchor the Journey
Dustin holds a master’s degree in Organizational Leadership and is a certified:
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GiANT Guide using the GiANT OS to build healthy, scalable team cultures
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Professional Coach (ICF)
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Stakeholder Centered Coach (Marshall Goldsmith)
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Gallup Strengths Coach
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MBTI (Myers-Briggs) Coach
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DiSC Practitioner
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But more than credentials, Dustin brings practical, field-tested experience in helping leaders move from reactive to intentional - creating organizations where alignment, ownership, and execution actually happen.
Helping Leaders Get Unstuck
So Their Teams Can Climb Higher
Dustin specializes in addressing four common pain points leaders face:
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Communication Issues - Getting the team all communicating and reducing friction
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Building a Leadership Bench - Your team is going to shuffle, do you have the right leadership depth to make the shuffle
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Alignment issues - "I just want my team to... buy in | get on board | be accountable."
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Connection – finding others who understand the weight of leadership
He works with leaders who are humble enough to serve, courageous enough to ask for help, and disciplined enough to do the daily work of transformation, for the sake of their teams, their families, and their impact.
A Leader Who Champions Other Leaders
Dustin is energized by leaders who know others are counting on them—and who want to become better not just for themselves, but for their communities. He considers it an honor to support the men and women building great companies and great cultures across North America.
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He lives in Spring Hill, Tennessee with his wife and two kids. You’ll often find them outside—hiking, riding bikes, playing soccer, or chasing down the next adventure. Dustin is always up for a good book recommendation, and in his spare time, he coaches couples and parents in unlocking the potential of their most transformational relationships.
